Important Information for Authors and Publishers – How the New York Times Selects Books for Review for 2021 by Scott Lorenz

How the New York Times Selects Books for Review for 2021

by Scott Lorenz | Dec 22, 2020 | Author AdviceBook Reviews | 1 comment

New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process

by Scott Lorenz Westwind Communications

How the New York Times selects books for review

As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. Check out the 2020 rate sheet here.  

If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.

“We love the publishing industry and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review

She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover. 

“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.Click here to Tweet this article to your friends and fellow authors.Click To Tweet

Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.

All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press. 

You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful. Keep up with their latest reviews by following Pamela Paul on Twitter at: @PamelaPaulNYT

If you would like to have your book considered for review, please send it to:
The New York Times Book Review
229 W. 43rd Street
New York, New York 10036
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.

The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in. 

Final Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants.

You can also watch an hour-long interview with C-SPAN’s Book TV and  New York Times Book Review editor Pamela Paul from 2015.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. 

Learn more about Westwind Communications’ book marketing approach at or contact Lorenz at or by phone at 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist

Republished with permission from Scott Lorenz at Book Publicist

One way ticket to Brittany, france: Everything you didn’t know you needed to know about moving to Brittany by Jenny Lovett

A real gem of a book if you are considering moving to Brittany, France.


Nothing beats experience, and Jenny Lovett, the author of this book has just that. It is a goldmine of information covering practically everything you need to know about moving and settling down in Brittany.

It is quite common for house purchases in other countries to be carried out without proper research. Here in France, it is very easy for the heart to overtake the head when the opportunity to purchase a beautiful property at a cheap price becomes possible. Yet purchasing the right property is an art in itself, very often not enough thought is given as to what is really wanted, or how practical the property will be a few years down the line. However with this book as your guide you should be well prepared for all the little things which make moving to France so unique.

Personally I love the way that the author has added all those little bits of information which no-one thinks to tell you, like nowhere is open on Sunday, so if you arrive late Saturday night you better have some food with you, for a start, and many more priceless little bits you need to know.

The book, as the title says, is based on buying a property in Brittany, because this is where the author’s experience lies, however, I have to say, living in another part of France, that the information it contains would be useful to anyone considering moving over here.

Available from Amazon in Kindle format

Ten Must-See Sights: Paris by Mark Green


Ten Must-See Sights: Paris

About the book: Did you know that someone once flew a plane through the Arc de Triomphe, or that writer Guy de Maupassant dined at the Eiffel Tower’s restaurant every day, as it was the only he could be sure of not seeing the tower while he was eating?

‘Ten Must-See Sights: Paris’ does exactly what it says on the tin, giving you the background and history on the city’s top ten ‘must-see’ attractions, plus essential information on opening times and location. We don’t fill endless pages with hard-to-read maps and difficult-to-download photos; there are ten chapters of text, one on each attraction, all written by our team of experienced travel writers.


Living in France, and having visited Paris a few times I couldn’t resist getting this book to see what it has to offer.

I was not disappointed. The author has picked his 10 must see sights in this amazing city, and all the classics are there.

He has provided a wealth of information about each of the places including it’s history and also the admission prices and telephone numbers if you need information. Whether you are visiting for the first time, or returning, this is an excellent choice for a travel guide.

Available in Kindle format